Industry guides

A free guide for each industry: what AI changes in how it makes money, and what to ask before you spend. Each guide links to courses for the parts of the business it covers.

14 industries · 39 industry courses so far · the blue marks show which parts of each business have a course.

Free guide · reviewed Sep 29, 2026

Wholesale distribution

Almost every distributor wants AI, and few have made it work.

6 of 7 areas have a course · Pricing and margin, Sales and account management, Warehouse operations, Inventory and purchasing, Customer service, Finance
Free guide · reviewed Sep 29, 2026

Beer, wine and spirits

Fewer people are drinking, and your distributor's software now helps decide which brands get sold.

5 of 8 areas have a course · Distribution and sales, Marketing and brand, Pricing and promotions, Finance, People
Free guide · reviewed Sep 27, 2026

Consumer goods

Retailers and distributors now use AI to decide what gets reordered and promoted.

4 of 7 areas have a course · Demand forecasting, Marketing and brand, Pricing and trade spend, Finance
Free guide · reviewed Sep 29, 2026

Manufacturing

AI pays in a plant where an hour, a defect or an expert already has a price.

4 of 7 areas have a course · Quality, Maintenance, Supply chain and procurement, Workforce and skills
Free guide · reviewed Sep 29, 2026

Insurance

AI already runs through claims.

4 of 7 areas have a course · Underwriting, Claims, Customer service, Fraud
Free guide · reviewed Oct 14, 2026

Nonprofit

Nine in ten nonprofits now use AI, and about half have no written rule for it.

4 of 5 areas have a course · Volunteers and programs, Fundraising and grants, Governance and board, Finance and operations
Free guide · reviewed Sep 29, 2026

Real estate

AI is filling some buildings, emptying others, and changing how rent may be set.

3 of 7 areas have a course · Leasing and tenant demand, Property operations, Pricing and rent setting
Free guide · reviewed Sep 29, 2026

Construction and homebuilding

AI is your fastest-growing customer and a useful office tool.

3 of 7 areas have a course · Estimating and bidding, Project management, Finance
Free guide · reviewed Sep 29, 2026

Food service and hospitality

AI is quietly cutting costs behind the counter, and failing loudly in front of guests.

3 of 7 areas have a course · Labor and scheduling, Purchasing and inventory, Pricing and menu
Free guide · reviewed Oct 21, 2026

Retail and e-commerce

Retailers expected 15.8% of 2025 sales to come back as returns, and shoppers now arrive through AI assistants.

3 of 5 areas have a course · Digital and AI shopping, Stores and loss prevention, Supply chain and inventory
Free guide · reviewed Sep 29, 2026

Legal

AI is shrinking the hour law firms sell.

2 of 7 areas have a course · Practice and matter work, Pricing and billing
Free guide · reviewed Sep 29, 2026

Investment management: private equity, venture and angel funds

AI helped funds find deals faster, and cut what some of their companies were worth.

2 of 7 areas have a course · Research and deal work, Portfolio management
Free guide · reviewed Sep 29, 2026

Games and interactive entertainment

More games use AI every month, and the people who make and play them are pushing back.

2 of 7 areas have a course · Art and audio, Live operations
Free guide · reviewed Sep 29, 2026

Social media and digital platforms

AI is moving attention and ad money toward the largest platforms.

1 of 7 areas have a course · Trust and safety

Your industry is not here, or the area you need has no course yet?

Tell us. New guides and courses usually take about two weeks.