Learn what AI changes. Then apply it to your company.

Courses on how AI is changing your industry and your function, with the source behind every claim. Start free, join when a course is worth finishing.

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  • Industry guides
  • The Security Brief
  • The first module of every course

Executive

$240

a year, about $20 a month

Every course, for you.

  • Everything in Free
  • Every course in full, and every new one
  • Notes on every lesson

Billed once a year. Cancel anytime from your account. Full refund within 30 days. Already on Executive? Upgrade any time and pay only the difference for the rest of your year.

Executive+

A course tells you what is changing. Executive+ tells you what to do about it at your company.

Describe your business once. Every course you take comes back as a short analysis written for your company, from that course's sources.

  1. 1

    Written for each of your businesses

    Run more than one? Each gets its own read: where the course hits hardest and where it barely matters.

  2. 2

    Actions in order, each with its source

    What to do first, second and third, and the evidence behind each step.

  3. 3

    What not to do yet

    The spend or change that looks tempting but should wait, and why.

  4. 4

    Two courses built for you each year

    Ask for an area we don't cover. We build it, usually in about two weeks.

$720 a year. Full refund within 30 days.

What this course means for your companyIllustrative company

Demand forecasting, applied to Harbor & Field Foods

Bottom line

With 55% of sales through three retailers, their forecast programs matter more than any tool you could buy. Settle who owns the forecast before you share store-level data.

By business

Retail brands

Most exposed. Retailer forecasts already set your reorders.

Foodservice line

Less exposed. Your own order history is the better input.

Actions, in order

  1. 1.Ask each of the three retailers what forecast data they share back. S4S7
  2. 2.Add forecast ownership to your next retailer contract review. S9
  3. 3.Measure today's forecast error before testing any tool. S2

Not yet

Don't buy a forecasting tool before you know who owns the retailer forecast.

Every action is checked against the course's 6 sources before you see it.

How Executive+ works

1

Describe your business

Your company, its businesses and what matters to you. About five minutes, once.

2

Take any course

Read the lessons at your pace. The Essential lessons take about 90 minutes.

3

Get your analysis

Ask for it on the course page. It's written for your company and kept with your account.

Compare plans

Membership includesFreeExecutiveExecutive+
Industry guides and the Security Brief✓✓✓
First module of every course✓✓✓
Every course in full, and every new course—✓✓
Notes on every lesson—✓✓
An analysis for your company with every course——✓
A separate read for each of your businesses——✓
Two courses a year built on request——✓

Questions

Can I start with Executive and upgrade later?
Yes. Upgrade from your account at any time and pay only the difference for the rest of your year.
What goes into my business profile?
Your company, its businesses and what matters to you. It is used to write your analyses.
Can I give a membership to a colleague?
Yes. Buy a year of Executive or Executive+ below. Their year starts when they redeem it.
Can I get a refund?
Yes, in full within 30 days, no questions asked.

Give a membership

A year for a colleague. The year starts when they redeem it.

For a whole leadership team

A private course built for your company, or advisory on an AI decision in front of you now.